For me, it’s always been personal: financial security should never feel confusing or out of reach. I strive to bring clarity and calm to every family I serve, helping them feel confident about the future and the plans that protect it.
My path to this work wasn’t a straight line. Before joining Plan Wisely Wealth Advisors, I spent years developing my communication and public relations skills, including time in the nonprofit world. That foundation taught me how to genuinely connect with people, hear their stories, and make complex topics easier to navigate.
Today, as the Insurance Services Coordinator, I help clients see insurance as more than just a policy but rather a foundation for peace of mind. I specialize in guiding families through life, legacy, and long-term care planning, ensuring their protection strategies align with their goals and values. Every conversation is a chance to build trust, offer reassurance, and secure more than a plan but true peace of mind.
My commitment to helping others extends well beyond the office. I’m passionate about supporting children and families through causes close to my heart, including the annual Apraxia Walk, which helps kids find their voices, and the Muscular Dystrophy Association’s Gala in Nashville, raising funds for vital research and community support.
But my favorite way to give back is through Girl Scouts, where I volunteer to teach social, financial, and life skills that empower young girls to become courageous, confident leaders of tomorrow.
Whether I’m helping a client safeguard their legacy or mentoring the next generation, my goal remains the same: to empower families to face their futures with confidence and security
My Content
Article
The Unspoken Secret to Building Lasting Wealth
By Erica Edenfield
In the world of personal finance, there’s no shortage of advice on how to grow your net worth. From stock market trends to real estate strategies, we are constantly bombarded with tips on how to…
Topics Behavioral Finance
Article
Beyond the Bouquet: 5 Financial Steps to Planning Your Happily Ever After
By Erica Edenfield
The Ultimate ‘Vision Board’ You’ve done the work. You’ve curated the perfect Pinterest board, locked down the dream venue, and maybe even nailed the seating chart (a feat of diplomacy!). When you look ahead, you…
Topics Couples & Money, Women & Wealth
Article
3 Behaviors That Destroy Wealth
By Erica Edenfield
Nobody hands you a rule book for money. Most of what we learn about personal finance is picked up in real time. Often painfully, usually imperfectly, and frequently after a major decision has already been…
Topics Behavioral Finance
Article
What a $5 Frappuccino Can Teach Teens About Building Wealth
By Erica Edenfield
April is National Financial Literacy Month, and if you’re looking for one conversation that could change how the teens and young adults in your life think about money, start with their coffee order. The $5…
Topics Kids & Money, Money 101
Article
Teaching Teens and Young Adults Financial Literacy Through Real-Life Decision Making
By Erica Edenfield
If you are a parent of a teen or young adult, how do you teach them to make confident money decisions before the stakes are high? Teaching teens and young adults about money is less…
Topics Kids & Money, Money 101
Article
The Pharmacist’s Prescription: Building a Foundation Beyond the White Coat
By Erica Edenfield
For many pharmacists, the journey to the pharmacy counter is paved with years of rigorous study, late-night rotations, and a significant accumulation of student debt. Whether you are currently navigating your P4 year, stepping into…
Topics Pharmacists
Article
The Quiet Architecture of Wealth: Moving Beyond the Myths
By Erica Edenfield
In a world dominated by “get rich quick” TikToks and 24-hour news cycles focused on market volatility, it is easy to feel like you have missed the boat. For many professionals and business owners in…
Topics Behavioral Finance, Money 101
Article
What We’ve Learned About Wealth, Behavior, and Intentionality
By Erica Edenfield
As financial planners, we spend our days looking at spreadsheets, analyzing market trends, and reviewing portfolios. However, over the last few years, our focus has shifted significantly from the technical side of money to the…
Topics Behavioral Finance, Money 101
Article
The Rhythm of Wealth: Why Your Financial Strategy Must Match Your Season
By Erica Edenfield
In New Orleans, the air changes on January 6th. It isn’t just the arrival of the Epiphany or the “Twelfth Night” of Christmas. It is the official opening of King Cake season. For those of…
Topics Behavioral Finance

