For me, it’s always been personal: financial security should never feel confusing or out of reach. I strive to bring clarity and calm to every family I serve, helping them feel confident about the future and the plans that protect it.
My path to this work wasn’t a straight line. Before joining Plan Wisely Wealth Advisors, I spent years developing my communication and public relations skills, including time in the nonprofit world. That foundation taught me how to genuinely connect with people, hear their stories, and make complex topics easier to navigate.
Today, as the Insurance Services Coordinator, I help clients see insurance as more than just a policy but rather a foundation for peace of mind. I specialize in guiding families through life, legacy, and long-term care planning, ensuring their protection strategies align with their goals and values. Every conversation is a chance to build trust, offer reassurance, and secure more than a plan but true peace of mind.
My commitment to helping others extends well beyond the office. I’m passionate about supporting children and families through causes close to my heart, including the annual Apraxia Walk, which helps kids find their voices, and the Muscular Dystrophy Association’s Gala in Nashville, raising funds for vital research and community support.
But my favorite way to give back is through Girl Scouts, where I volunteer to teach social, financial, and life skills that empower young girls to become courageous, confident leaders of tomorrow.
Whether I’m helping a client safeguard their legacy or mentoring the next generation, my goal remains the same: to empower families to face their futures with confidence and security
My Content
Article
The Rhythm of Wealth: Why Your Financial Strategy Must Match Your Season
By Erica Edenfield
In New Orleans, the air changes on January 6th. It isn’t just the arrival of the Epiphany or the “Twelfth Night” of Christmas. It is the official opening of King Cake season. For those of…
Topics Behavioral Finance
Article
Budgeting Made Easier: A Simple 3-Part Video Series
By Erica Edenfield
For many people, budgeting feels restrictive, frustrating, or like something they should do but never quite stick with. That’s not because budgeting doesn’t work. It’s usually because it’s been taught the wrong way. We created…
Topics Featured, Spending & Budgeting
Article
Caring for Aging Parents: The High Cost of Procrastination
By Erica Edenfield
The conversation about caring for aging parents isn’t just a financial hurdle, it’s an emotional one. Bringing up future care needs can feel like you are overstepping. For parents, these discussions often trigger a fear…
Topics Retirement Planning
Article
Do You Still Need Life Insurance as You Approach Retirement?
By Erica Edenfield
As you enter the final stretch of your career, that critical 5 to 10 year window before retirement, you likely notice a fundamental shift in the financial advice you receive. The focus moves from aggressive…
Article
Five Financial Moves to Make as a Student Pharmacist
By Erica Edenfield
The journey to financial success for a pharmacist has a unique set of challenges. Few professions offer the income potential and stability of pharmacy, yet high student-loan burdens, the risk of lifestyle creep, and complex…
Topics Pharmacists
Article
The $16,000 Scarf: Why Confessions of a Shopaholic Is the Scariest Financial Horror Film
By Erica Edenfield
We all laugh at the opening scene of a romantic comedy: the adorable actress, buried under designer bags and bills, trying to charm their way out of a debt collector’s call. It’s supposed to be…
Topics Debt Management
Article
Money in Pop Culture: The Glass Slipper
By Erica Edenfield
We love our pop culture stereotypes. We celebrate the lovable broke protagonist—the charming, debt-ignoring artist or the coffee-shop regular who somehow affords a massive New York apartment. We also adore the dizzying poor-to-rich fashion montage,…
Topics Estate Planning
E-Guides
The Unspoken Conversations: Navigating Life After the Loss of a Spouse
By Erica Edenfield
When you lose your spouse, everything changes. The world keeps moving, but your world has stopped. In the quiet moments—or in the chaos—you’re left trying to make sense of both the emotional weight and the…
Topics Couples & Money, Women & Wealth
Article
Bridging the Gap: Combining Finances After Marriage
By Erica Edenfield
Marriage is a beautiful union that blends not only two lives but often two distinct financial landscapes. Discussing finances openly from the start sets the stage for a strong, collaborative financial partnership. Whether you choose…
Topics Couples & Money

