For me, it’s always been personal: financial security should never feel confusing or out of reach. I strive to bring clarity and calm to every family I serve, helping them feel confident about the future and the plans that protect it.
My path to this work wasn’t a straight line. Before joining Plan Wisely Wealth Advisors, I spent years developing my communication and public relations skills, including time in the nonprofit world. That foundation taught me how to genuinely connect with people, hear their stories, and make complex topics easier to navigate.
Today, as the Insurance Services Coordinator, I help clients see insurance as more than just a policy but rather a foundation for peace of mind. I specialize in guiding families through life, legacy, and long-term care planning, ensuring their protection strategies align with their goals and values. Every conversation is a chance to build trust, offer reassurance, and secure more than a plan but true peace of mind.
My commitment to helping others extends well beyond the office. I’m passionate about supporting children and families through causes close to my heart, including the annual Apraxia Walk, which helps kids find their voices, and the Muscular Dystrophy Association’s Gala in Nashville, raising funds for vital research and community support.
But my favorite way to give back is through Girl Scouts, where I volunteer to teach social, financial, and life skills that empower young girls to become courageous, confident leaders of tomorrow.
Whether I’m helping a client safeguard their legacy or mentoring the next generation, my goal remains the same: to empower families to face their futures with confidence and security
My Content
Article
The Pharmacist’s Prescription: Building a Foundation Beyond the White Coat
By Erica Edenfield
For many pharmacists, the journey to the pharmacy counter is paved with years of rigorous study, late-night rotations, and a significant accumulation of student debt. Whether you are currently navigating your P4 year, stepping into…
Topics Pharmacists
Article
The Quiet Architecture of Wealth: Moving Beyond the Myths
By Erica Edenfield
In a world dominated by “get rich quick” TikToks and 24-hour news cycles focused on market volatility, it is easy to feel like you have missed the boat. For many professionals and business owners in…
Topics Behavioral Finance, Money 101
Article
What We’ve Learned About Wealth, Behavior, and Intentionality
By Erica Edenfield
As financial planners, we spend our days looking at spreadsheets, analyzing market trends, and reviewing portfolios. However, over the last few years, our focus has shifted significantly from the technical side of money to the…
Topics Behavioral Finance, Money 101
Article
The Rhythm of Wealth: Why Your Financial Strategy Must Match Your Season
By Erica Edenfield
In New Orleans, the air changes on January 6th. It isn’t just the arrival of the Epiphany or the “Twelfth Night” of Christmas. It is the official opening of King Cake season. For those of…
Topics Behavioral Finance
Article
Budgeting Made Easier: A Simple 3-Part Video Series
By Erica Edenfield
For many people, budgeting feels restrictive, frustrating, or like something they should do but never quite stick with. That’s not because budgeting doesn’t work. It’s usually because it’s been taught the wrong way. We created…
Topics Featured, Spending & Budgeting
Article
Caring for Aging Parents: The High Cost of Procrastination
By Erica Edenfield
The conversation about caring for aging parents isn’t just a financial hurdle, it’s an emotional one. Bringing up future care needs can feel like you are overstepping. For parents, these discussions often trigger a fear…
Topics Retirement Planning
Article
Do You Still Need Life Insurance as You Approach Retirement?
By Erica Edenfield
As you enter the final stretch of your career, that critical 5 to 10 year window before retirement, you likely notice a fundamental shift in the financial advice you receive. The focus moves from aggressive…
Article
Five Financial Moves to Make as a Student Pharmacist
By Erica Edenfield
The journey to financial success for a pharmacist has a unique set of challenges. Few professions offer the income potential and stability of pharmacy, yet high student-loan burdens, the risk of lifestyle creep, and complex…
Topics Pharmacists
Article
The $16,000 Scarf: Why Confessions of a Shopaholic Is the Scariest Financial Horror Film
By Erica Edenfield
We all laugh at the opening scene of a romantic comedy: the adorable actress, buried under designer bags and bills, trying to charm their way out of a debt collector’s call. It’s supposed to be…
Topics Debt Management

